One of the hottest social media channels is Pinterest. It is a way for you to express yourself by showing things that inspire you. Whatever your interests, you’ll find it on Pinterest. Because of the popularity of Pinterest, millions of people are not just using it for personal reasons, but for work, as well. Pinterest should never be used as a selling tool. It is a tool strictly to gain insight from the consumer. We have highlight how to use Pinterest to promote your business.
Everyone apparently loves an enticing photo.
Pinterest has become the social media network to watch after growing more than 4,000 percent in the last six months. At an average of 88.3 minutes per visitor, it ranks third on engagement behind Facebook and Tumblr and well ahead of LinkedIn (16 minutes) and Google Plus (5.1 minutes).
Pinterest is a social network with a simple premise: Users share photos that they find online by “pinning” them, the equivalent of “liking” a status on Facebook or giving a +1 on Google.
- Add a “Pin-It” Button to Your Website.
This way people can pin your articles or images of your products. Having others pin your content both allows them to save it for themselves and at the same time it is being shared with a larger audience who may be unaware of your business/products.
- Refer People to Your Website.
Whenever possible add your website address and link back to it so that people know where to find your products or learn more about your company. Make sure that you use Google Analytics to track how many people are coming to your website via Pinterest.
- Market your Products
The most obvious way to use Pinterest for your business is to pin your own products to share with other users. Since you can create several boards, it is best to group your pins into product categories for specific customers, such as items for moms, kids, artists, make money online, wealth, and others. Doing so creates a virtual product catalog of interest to these consumers or for gift ideas for these groups. You can also create a “best of” board, showing off your most popular products. First you need to create a Pinterest account for your business and pin images of your own products to your board – there’s even a space below each pin to describe the image and briefly outline its features and benefits. Your business can have multiple boards, allowing you to
- Highlight services
Not every business sells products. Pinterest is still a useful marketing tool for these businesses. If you provide a service, you can create a kind of visual resume with Pinterest. For example, if you design websites, you can pin a screenshot of a home page. If you are a graphic designer, you can pin samples of your work. If you offer other services, such as consulting or writing work, you can use Pinterest to share photos that inspire or share a message about your work.
- Increase SEO efforts
When you pin your products, you have an opportunity to maximize your SEO strategy and drive traffic back to your site. You create quality backlinks whenever you or other users link to your products. Using keywords when you write descriptions will attract your target customers and encourage them to visit your site. You can share your pins on other social networks like Facebook and Twitter, encouraging more links to your products. All of these efforts will help to drive more traffic to your site and to increase your search engine ranking. Bolster your chances of getting traffic from Pinterest by offering followers something for pinning your photos.
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- Engage with users
Pinterest is a social network, so take the time to form relationships with other users and to build a community around your brand. When you see that users have re-pinned your items, comment and thank them. Follow other users, and this will encourage them to follow you in return. Ask for customer feedback by encouraging them to re-pin their favorite products in your catalog. The more you can do to encourage customer interaction, the better relationship you will have with them.
7. Regularly Update
Update your Pinterest account and pin new images or videos. Keep your Pinterest followers interested and on their radar.